About Us and Our Readers
THE CATHOLIC REVIEW
The Catholic Review has been in circulation for over 175 years and is still one of Maryland’s largest paid bi-weekly newspapers with over 120,000 adult readers monthly. The Catholic Review is home delivered every other Thursday to 45,000 households via the U.S. Postal Service. Additionally, CatholicReview.org attracts an average of 30,000 unique visitors monthly.
Our readers are loyal and have come to trust and respect the Catholic Review for its insightful coverage of news and issues important to family and community and also because it provides information they cannot find elsewhere. Our readers continue to indicate that they place the Catholic Review first among daily or weekly newspapers for advertising that they can trust.
In addition to our regular content covering local, national, and world news; health and well-being; entertainment; education; and age-specific information, throughout the year the Catholic Review treats its readers to supplements and special sections on dining, wedding and event planning, retirement living, getaways, home improvement, and more!
Catholic Review readers are active, well educated, high income consumers with strong buying power. Every issue of the Catholic Review is a unique opportunity for advertisers to successfully reach these active consumers.
Gender & Age
Median Age: 57
Level of Education
Master Degree: 14%
Some Graduate Studies: 22%
College Degree: 37%
Some College: 47%
> $60,000: 32.7%
$60,000 - $74,999: 11.6%
Avg. Household Income: $101,273
Voted in last election: 92.4%
Wrote to elected public official: 35.7%
Attended a church retreat: 45.1%
Helped in religious education: 35.5%
Active on parish council: 26.6%
Active on school council:10.9%
Subscriber for more than 15 yrs.: 20.1%
Subscriber for Over 5 Yrs: 54.5%
Average subscription length: 9.4 years
Read every issue: 78.2%
Read at least 3 of 4 Issues: 89.3%
Share subscription with others:45.1%
REVIEW IN THE PEW
Review in the Pew is a printed newsletter distributed every other week to every parish in the Archdiocese of Baltimore. The publication is inserted into the regular church bulletin and/or handed directly to parishioners upon entrance into Mass. Review in the Pew reaches 75,000 families each issue.
According to a recent survey conducted by the University of Missouri-St. Louis:
• 97% of the families surveyed take at least one bulletin or newsletter home each week.
• 74% of all family members surveyed read every bulletin or newsletter.
• 62% of all families surveyed keep information all week in their home.
• 70% of all family members surveyed consciously look at the ad pages.
• 74% of all family members surveyed regularly patronize church advertisers.
• 32% of the families surveyed go out to eat after church each week.
Sources: CARA, Georgetown University, 2012; Beacon Fey, CRMedia Strategic Plan Research, 2010; Simmons Market Research, 2009; CatholicPress.org